Schöffel Sportbekleidung GmbH is expanding its range. The Schwabmünchen-based outdoor outfitter will in future also offer workwear under the Schöffel Pro brand. In this context, the new subsidiary Schöffel PRO GmbH was founded, the company announced on Thursday. As a result, Thomas Brautigam was appointed as its managing director. The new company is “part of the Professional segment formed in October 2021, which also includes the areas of protective clothing for authorities and motorcycle clothing,” the group said.
With the start-up, Schöffel is “the first company in the outdoor clothing industry to position workwear as a brand with an independent company,” according to a statement. The aim is to offer “employees of companies of different sizes and industries highly functional and customizable clothing”. According to its own statements, the company wants to transfer “its decades of expertise in outdoor and ski clothing to the world of work” with the new brand.
Peter Schöffel, the managing partner of Schöffel Sportbekleidung GmbH, explained the background of the project: “With Schöffel Pro we are making workwear more functional and individual. The same standards of quality and reliability apply here, for which the Schöffel brand has been valued for generations,” he explained in a statement. “After a two-year development period together with craft and industrial companies, we offer companies collections that can be delivered and customized in a short time. I am confident that we will expand Schöffel Pro into another mainstay of the Schöffel Group.”