OUR OPINION. Super sales: who will believe the supermarket in the future?

If your supermarket suddenly sounds like the PVDA, you will become quite suspicious. From Aldi to Carrefour: a whole series of chains claimed to fight “for your purchasing power” in recent weeks and lowered the price of several hundred products. Research now shows that these chains caused the price of many more products to rise at the same time. After the profit margins, their credibility is now also under pressure.

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