Swedish fashion brand Our Legacy opened its first store in Seoul, South Korea on August 31st. Located in Hyundai’s main department store in Apgujeong, the store is the first step in a commercial partnership formed with Hyundai’s fashion division, Handsome Corp. Additional locations are slated to open over the next few years, including a flagship store offering both the Our Legacy core collections and the Our Legacy Work Shop collection and collaborations.
Richardos Klarén, CEO of Our Legacy: “We are very pleased and proud to open our first store in Seoul. South Korea is one of our key markets and Seoul is of course a super exciting, vibrant city where we can continue to establish Our Legacy. Handsome is the perfect partner for us in this endeavor and we look forward to multiple openings with the flagship store as a major milestone. It is incredibly exciting to finally be able to show our South Korean community the entire Our Legacy universe.”
Designed in collaboration with architects Arrhov/Frick, the Gangnam store is inspired by the atmosphere of a tranquil garden. Architect Johan Arrhov: “Like a garden with a greenhouse where plants and flowers can grow. Like a traditional screen that creates multiple levels of space. An oasis of intimacy and comfort in a chaotic world. A world of Our Legacy to discover. Simple yet luxurious. A place that makes people curious. A place where you like to be.”
