the Hamburg fashion company launches the first joint campaign with brand ambassador Victoria Swarovski. Under the motto »YOUR WORLD. YOUR RULES. YOUR ADVENTURE« LASCANA staged the new spring/summer collection as part of an international travel campaign. The accompanying campaign film is now online https://youtu.be/KnabeWHhBz8 accessible.
The collaboration between »Let’s Dance« moderator Victoria Swarovski and LASCANA marks the start of the fashion company’s new spring/summer campaign. Under the motto »YOUR WORLD. YOUR RULES. YOUR ADVENTURE« the company stages the feeling of wanderlust as part of an international travel campaign. The production of the multi-channel campaign took place in the Indian Ocean on the island of Mauritius. At the heart of the campaign is a travel magazine which, in addition to the campaign visuals and new summer styles from LASCANA, also offers inspiring travel tips for various destinations online at www.lascana.de/inspiration/reisemagazin/.
The campaign was designed by the creative agency Serviceplan Campaign in Munich and successfully implemented together with the Hamburg film production company Markenfilm. In doing so, LASCANA in Germany deliberately uses a 360-degree approach and plays the campaign content with a high-reach social media campaign, digital wide-reach and brand awareness advertisements, a high-circulation fashion book and supplementary TV spots. LASCANA is now broadcasting the 20-second TV spots at prime time on RTL, among others. “The targeted placement of our spots enables us, especially in the core target group that is important for LASCANA and in relation to our new testimonial Victoria Swarovski, to generate the best possible visibility of our brand on German television,” says Sarah Rissen, Head of Multi-Channel Marketing LASCANA. In addition, the campaign content in Germany will also be played in the respective brand shops of large partner online shops such as Zalando and ABOUT YOU.
In addition to Germany, the new travel campaign will also be innovatively extended in four other markets in which LASCANA is active with its own online shops. The Hamburg-based company also relies on wide-ranging influencers in the Netherlands, Austria, Italy and the USA, e.g. B. Lili Paul-Roncalli. Together with these, the company produced additional content in the respective markets, based on the German campaign – with the aim of reaching customers in the international markets in the best possible way through country-specific campaign content.
In addition to beachwear and swimwear, the looks of LASCANA’s new travel campaign also include a large selection of summery fashion styles. The new spring/summer collection includes a wide variety of products, from flowing summer dresses, lace tops in bright trendy colors, cuddly soft knit styles, urban shorts to summer trousers.
The accompanying landing page for the campaign is now available online at https://www.lascana.de/20-years/.