OTS: HeidelbergCement AG / HeidelbergCement becomes Heidelberg Materials (PHOTO)

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HeidelbergCement becomes Heidelberg Materials (PHOTO)

Heidelberg (ots) –

– Group brand Heidelberg Materials presented today at the headquarters in Heidelberg

– New branding underscores the company’s pioneering role along the way

to CO2 neutrality and digitalization in the building materials industry

– National and international subsidiaries will be phased in from 2023

renamed Heidelberg Materials

HeidelbergCement becomes Heidelberg Materials. The company has today

its new brand identity in front of hundreds of employees

Headquarters in Heidelberg unveiled. “Heidelberg” remains as a synonym for

Continuity and market leadership exist. “Materials” replaces “Cement” and

stands for an innovative portfolio of sustainable and intelligent building materials

as well as digital solutions.

“We are proud of our cement business, but the range of services offered by the

company goes far beyond cement. Today and even more so in the future,” says

dr Dominik von Achten, Chairman of the Management Board. “Our future is

consistent. Our future is digital. Customer requirements, markets and

Competitors are changing rapidly. Opportunities and challenges transcend

Beyond national borders, communication is becoming more and more global.

opportunities for differentiation arise. Be the first company in the world to want

we will offer CO2-free cement on a large scale as early as 2024. The scaling

We are pushing ahead with our CCUS activities: by 2030 we will

with the projects we have already started, our CO2 emissions by 10 million tons

to reduce.

In order to fully exploit our strengths as a global team, we have to

appear, act and speak with one voice. With our new

and global corporate brand Heidelberg Materials, we give our

Transformation a face and an anchor. We drive change

Sustainability and digitization in our industry further ahead – to

Benefit of our customers, our employees, our shareholders and the

society we live in.”

Worldwide implementation from 2023

The first step is the rebranding at group level, at Heidelberg

Materials is immediately introduced as a brand. From 2023, national and

international subsidiaries step by step into Heidelberg Materials

renamed.

Jon Morrish, Member of the Board and responsible for the

brand development, says: “As a pioneer on the way to CO2 neutrality and at

We offer our customers the circular economy in the building materials industry

sustainable value: By 2030 we want to generate half of our sales

achieve climate-friendly products. Heidelberg Materials is one

expressive brand that represents our global quality and

sustainability claim and the strengths of our countries with those of the

entire group together.”

Goal: First climate-neutral company in the industry

The new logo combines reason and emotion. It combines the traditional values

and future areas of the group. The associated figurative mark is new: Two

Elements connected in an organic form together form the

Initial “h” of the brand. The larger area represents a component

and stands for the technical strengths of Heidelberg Materials. The smaller

Element symbolizes the future fields of the group.

The new brand conveys the claim to be open to change,

while remaining approachable and authentic. At the same time, she emphasizes

that Heidelberg Materials is a fundamental pillar of the global

Building materials industry is, with a specific goal: the first climate-neutral

to become a company in the industry.

Brand strategy and design were supported by MetaDesign, Düsseldorf.

Press contact:

Director Group Communication & Investor Relations

Christoph Beumelburg, phone: +49 (0) 6221 481 13249

mailto:[email protected]

Further material: http://presseportal.de/pm/8044/5325755

OTS: HeidelbergCement AG

ISIN: DE0006047004