E-commerce sales fall 12 percent / Significant correction for
full year expected
Berlin (ots) – The bad consumer mood in Germany is also making itself felt
Noticeable in online retail mid-year. Compared to the comparable quarter of 2022
online sales of goods (including VAT, not price-adjusted) fell
from the beginning of April to the end of June by 12.2 percent to 19.17 billion euros. On the
Seen in the entire first half of the year, the sales accumulated to date are available
Mid-year (Q1 + Q2) even around 13.7 percent below the comparative value of 2022.
Compared to the entire first half of 2019, i.e. before the outbreak of the
Corona pandemic, continues to post an increase of 14.7 percent.
“The initial consumption shock with the outbreak of the Ukraine war is a whole
A number of negative economic data have been added, which reflect the negative trend in trade
steady. Like many other countries, Germany is in recession.
Online retail cannot detach itself from this. Only expensive measures like that
49 euro ticket currently limit inflation. Apparently high wage increases
are often collected again due to the cold progression. As long as people
expect their real wages to fall and financial special burdens to increase,
they will think carefully about every purchase. We assume that
nothing will change about that in the near future,” explains Martin
Groß-Albenhausen, deputy general manager of the bevh, the
macroeconomic causes.
It is noticeable that with the start of the summer and holiday season in the second quarter
the recovery in digital services (+8.5 percent to 3.6 billion euros)
has subsided. This segment includes in particular travel and
concert bookings. After the slumps of the Corona high phase, it was here last
clearly double-digit growth. From the spending level from the
second quarter of 2019 (EUR 4.8 billion) is far from the current level.
Downward trend runs through all online industries
In a comparison of the major industry clusters in online trading, there was second
Quarter only losers: Once again, the clusters lost the most
entertainment (-14.7 percent), furnishings (-14.3 percent) and apparel (-14.1
Percent). With a view to individual sectors, the trade in jewelry and
watches (-17.4 percent), computers/accessories/games (-16.9 percent) and
Household goods & appliances (-16.1 percent) but also car & motorcycle accessories
(-15.9 percent) particularly under pressure (see turnover tables for all
Commodity segments (https://newsletter.bevh.org/d?o000jkki000jvy00d0000000000000000cu
dzsvnvswh6pu72wktppfootm22) ).
Special survey: The optimism has given way
The results of the
current member survey conducted by bevh in the first week of July
has. Two out of three responding companies state that they are planning their
sales did not reach in the second quarter; reported in the first quarter
only every second participant. Although only around every second respondent (51.4
percent) to have lost sales in the second quarter compared to the previous year
(Q1 23: 45.6 percent). However, the slight
Deterioration on top of that already marked by the Ukraine war
weak prior-year quarter. One in four went in the first quarter
Survey participants assume that the crisis will be behind them in the course of the year
let, now show only a little more than 20 percent accordingly
optimistic. The number of those who
fear reacting to the current situation with personnel measures
must.
“Companies are fighting the crisis with might and main. But they have to
recognize that consumers are also influenced by strong
Offers can hardly be persuaded to buy. In the first quarter, everyone was still talking
Third party online retailers of appropriately successful campaigns – now it’s not
once again one in four,” explains Martin Groß-Albenhausen.
Forecast revised: Online trade depends on the overall economic situation
Dealers’ pessimistic business expectations and persistently poor
Economic data for Germany give little hope for an improvement in the
Business situation in the further course of the year. The one employed at the beginning of the year
The forecast of 4.8 percent growth for the entire industry is therefore untenable.
According to its own estimates, the association assumes a clear one instead
Correction and a decline in sales of more than 5 percent by 2022
out of. “In key product groups, the pressure to empty warehouses is increasing
there is still a discount effect. Even with a currently unforeseeable
Improvement in consumer sentiment in the second half of the year would be the previous ones
Hardly to make up for declines,” fears Martin Groß-Albenhausen. “The ones from us
In addition, the consumers surveyed do not state that they will do more in the coming months
want to shop online – they remain in economy mode. (https://newsletter.bev
h.org/d?o000jkky000jvy00d0000000000000000cudzsvnvswh6pu72wktppfiirm22) “
About the study
In the consumer survey “Interactive Retail in Germany”, von
January to December 40,000 private individuals from Germany aged 14 and over
on their spending behavior in online and mail order business and on their consumption of
digital services (e.g. travel or ticketing). The
Final results of the study are published at the beginning of each year. The today
The figures presented are based on the analysis of the period from April 1 to
June 30th. The study is carried out by BEYONDATA GmbH.
This press release with turnover tables for all goods and shippers as a link
(https://newsletter.bevh.org/d?o000jkkq000jvy00d0000000000000000cudzsvnvswh6pu72
wktppfplqm22)
Press contact:
Federal Association of E-Commerce and Mail Order Germany eV (bevh)
Frank Dussler
Friedrichstrasse 60 (Atrium)
10117 Berlin
Mobile: 0162 2525268
mailto:[email protected]
Further material: http://presseportal.de/pm/52922/5554899
OTS: Federal Association of E-Commerce and Mail Order Germany eV (
bevh)