eismann well positioned for the challenging year 2023
Mettmann (ots) – The frozen food delivery service eismann has had a successful 2022
completed and more customers enthusiastic than in the previous year. The
preliminary result is around 207 million euros and is therefore about the same
high as in the Corona year 2020 (207.83 million euros), in which
Food deliveries experienced a real boom. The result of 2021
with 221 million euros, however, could not be surpassed. Due to the
After the war, customers have become more economical. Also face cost increases
a challenge. Despite this, the company is positive about the future
– mainly because of the loyal customers and drivers.
With attractive products, exciting promotions and dedicated ice cream women and
The frozen food delivery service scored points with ice cream connoisseurs. The customer base in 2022
increased by 1.5 percent compared to the previous year. After the extreme
demand in the Corona years, purchasing behavior has changed over the course of the
otherwise somewhat normalized last year. High stocking purchases
were fewer and the hit rate also fell slightly – customers were back
more often on the go.
Cost increases are noticeable
The Russian war of aggression and inflation have changed the framework
2022 heavily impacted. The cost increases were massive: The electricity for
Refrigeration and production became more expensive, as did the maintenance costs
Delivery vehicles and fuel costs rose significantly. Also the purchase costs
for products increased. Therefore, in September 2022, eismann could not avoid
increase the price of its offerings. Overall, this increased the
average cart per sale, but less than that
price increases. In short: Customers bought slightly fewer products. Then
not only for companies like eismann, but also for citizens
Spending as a result of war, energy crisis and inflation.
eismann expands vegan range
The tense situation will continue in 2023. The high costs of purchasing
and in terms of energy remain the same, and customers should also be more economical
remain. A challenging year has begun. “We have in the past
two years many projects implemented and among other things in digitalization
invested,” says Elmar Westermeyer, Managing Director of eismann. “Ours too
We are constantly expanding our range in line with trends, healthier and meatless
to eat – for example with vegan, vegetarian and organic products.” For that
star chef Johann Lafer was again active as a culinary consultant and has
created a delicious Indian-style dal for eismann, for example. The
Strongly flavored legume dish is vegetarian and full of flavor
valuable nutrients, it tastes good with rice and pasta, but also on its own. The ideal
quick lunches in the home office or office.
Social commitment to sport and an attractive brand
eismann not only promotes healthy eating, but also supports sport
– among other things as an ice cream supplier for VfL Bochum. Mass sport
supported eismann 2022 nationwide with free ice cream deliveries and has
advertised a multifunctional place worth 50,000 euros to clubs, the
to be set up at TuS Ahrweiler eV in 2023.
“Even in economically difficult times, when many have to save, strengthens
eismann his social commitment. We are working on further actions in the
sports area,” says Westermeyer. “We are also sharpening our brand in order to
to be even more attractive for our customers. Through our stable
We look at the number of customers and drivers despite the existing ones
optimistic about the future.”
About iceman:
The Mettmann-based direct sales for frozen food has been serving for almost 50
years of customers all over Germany who appreciate enjoyment and quality. Approximately
900 self-employed sales representatives and more than 450 employees
take care of their customers and the convenient supply of high-quality ice
and frozen specialties. These are regularly visited, in
online shop or via the catalogue.
Press contact:
Eismann Frozen Home Service GmbH
Patrick Schowe
Telephone: +49 (0) 2104 219 846
Email: mailto:[email protected]
PER Agency Ltd
Dennis Lind
Telephone: +49 (0) 40 253185129
Email: mailto:[email protected]
Further material: http://presseportal.de/pm/82724/5441951
OTS: eismann frozen home service GmbH