Amazon Fashion announces the expansion of “Luxury Stores” in Europe
(PHOTO)
Luxembourg (ots) – “Luxury Stores at Amazon” starts in Europe with a selection
international fashion brands such as Elie Saab, Christopher Kane and Dundas
Customers in Europe can experience Luxury Stores through an inspiring global
Campaign titled “Luxury out of the Box” starring Kristen McMenamy and Precious
Discover Lee
Amazon Fashion today announces the expansion of luxury stores in Europe. In order to
Amazon customers in Germany, Great Britain,
France, Italy and Spain from the Amazon Fashion Shopping experience
benefit, which was initially launched in September 2020 in the United States.
Under Amazon.de/luxurystores (https://www.amazon.de/luxurystores) “Luxury
Stores at Amazon” ready-to-wear collections from established and emerging
Offer luxury fashion brands including Christopher Kane, Dundas, Elie Saab, Mira
Mikati, Rianna+Nina, Boglioli, Jonathan Cohen and Altuzarra. More fashion and
Beauty brands will be added in the future.
“We are pleased to present our European customers with the launch of “Luxury
Stores at Amazon” to be able to offer an even larger selection. At “Luxury Stores
at Amazon” an inspiring range of luxurious styles for everyone awaits you
Opportunities, both from established designers like Elie Saab and
emerging brands like Mira Mikati,” says Ruth Diaz, VP Amazon Fashion Europe.
“Fashion is an area where we constantly innovate and create new offerings
evolving, and we are continually looking for ways to make our whole
different, fashion-loving customers more of their favorite brands and
styles to offer. This is just the beginning and we look forward to
continue to support brands with innovative tools and resources to do so
her latest collections and unique stories season after season
our customers in Europe can share.”
“Luxury Stores at Amazon” combines the trustworthiness and convenience
which Amazon customers know and love – such as the fast and
free shipping – with an upscale shopping experience that the
opportunity to discover luxury fashion. The collections are directly from
sold by the participating brands and designers, and the brands decide
themselves about their inventory, their product range and their pricing. Amazon gives
give them the tools and technology to create exceptional content
create and personalize and serve customers with their unique
To excite and inspire brand voice. With this, Amazon opens the
A new way for existing and new customers for designers and brands
luxury products. Customers in Europe and the USA can visit Luxury Stores
Experience it in a variety of ways – via the Amazon Mobile App, on your PC and in the
browsers of their mobile phones and tablets.
“With “Luxury Stores at Amazon” the brands can present their collections authentically
present and thus inspire our customers to create luxury for themselves
define,” said Xavier Flamand, Vice President of Amazon Seller Services.
“Amazon gives brands and designers innovative resources like animated
Graphics and optimized autoplay images at hand to make your stories even better
to tell and to appeal convincingly to a fashion-conscious clientele.”
“Luxury Stores at Amazon” launches in Europe with an “out-of-the-box” campaign,
photographed by Angelo Pennetta and styled by Charlotte Collet, in the
Kristen McMenamy, Precious Lee, Leon Dame and Dara are seen. Amazon is loading
invites its customers to an unforgettable summer with this campaign
to prepare, in which individuality and self-development is celebrated and
Luxury fashion is being redefined. Throughout the year, customers can
“Luxury Stores at Amazon” also on Instagram @amazonluxurystores
(https://www.instagram.com/amazonluxurystores/) Discover: There will be a
global network of style ambassadors – creatives, thought leaders and tastemakers
like Imaan Hammam (https://www.instagram.com/imaanhammam/), Shiona Turini
(https://www.instagram.com/shionat/), Tommy Dorfman
(https://www.instagram.com/tommy.dorfman/), Serge Ibaka
(https://www.instagram.com/sergeibaka/) and Camille Rowe
(https://www.instagram.com/fingermonkey/) – share your own inspirational content
and reinterpret luxury in their very personal, unique style.
In the US, Luxury Stores was on Amazon with iconic fashion house Oscar de la
Renta started. The US store now offers an extensive,
diverse range of global fashion and beauty brands and constantly explores new,
exciting ways to address customers. In 2021, Luxury Stores presented one
exclusive collaboration between Oscar de la Renta and Clé de Peau Beauté and
delighted fashion and beauty customers alike. This was followed by “Smile!
It’s Summer” with Paloma Elsesser, Georgia May Jagger and Luka Sabbat as well as Tyler
Mitchell as photographer and director – a feel-good campaign that makes the appearance
by “Luxury Stores at Amazon”.
“It’s great for Luxury Stores at Amazon with established and
emerging brands,” says Sally Singer, Head of Fashion
directions. ” We have a unique opportunity here to involve the fashion industry
to enrich trend-setting, inclusive storytelling and technologies, and
Opening up exciting opportunities for both designers and customers.”
NOTES TO EDITOR
Amazon Fashion Social media (EU)
Instagram: @amazonfashioneu (https://www.instagram.com/amazonfashioneu/)
Instagram: @amazonluxurystores (http://www.instagram.com/amazonluxurystores)
#AmazonLuxuryStores
About Amazon Fashion
Amazon Fashion is the one-stop shop for head-to-toe style. here
customers find the right thing for every occasion, every style and every budget –
Clothing, shoes, accessories, jewellery, watches, handbags and luggage by
a wide range of designer, established and emerging brands. Amazon
Fashion is constantly expanding its wide range and always offers customers
new experiences again. This also includes exclusive Prime benefits such as Prime First
try, then pay, (https://www.amazon.de/tbyb/huc?pf=1&&tag=googhydr08-21&
ref=pd_sl_4d0zwp5km9_b&adgrpid=127154778433&hvpone=&hvptwo=&hvadid=538262049323&
hvpos=&hvnetw=g&hvrand=5122500631869757605&hvqmt=b&hvdev=c&hvdvcmdl=&hvlocint=&h
vlocphy=9062728&hvtargid=kwd-1394433685662&hydadcr=26405_2568625&gclid=EAIaIQobC
hMIkL3Zt_aQ-AIVFYXVCh0LdADfEAAYASAAEgLZyPD_BwE) a program in which the
Customers can try on clothes before they buy them, or The Drop (https://www.
amazon.de/thedrop?pd_rd_w=2es9M&content-id=amzn1.sym.05b1507a-f357-4f3e-a61e-567
0ef80df2c%3Aamzn1.sym.05b1507a-f357-4f3e-a61e-5670ef80df2c&pf_rd_p=05b1507a-f357
-4f3e-a61e-5670ef80df2c&pf_rd_r=3TJVM46H1GCRV4KR461B&pd_rd_wg=bQpoQ&pd_rd_r=d913
4824-d2b3-4794-8f5c-1942124921c9&qid=1654247602), an innovative one
Shopping experience that offers access to limited edition street style collections that
designed by fashion influencers around the world. Amazon Fashion strives
to reinvent fashion buying and uses technology to
Offer customers the products and brands that are relevant to them. For
For more information, please visit amazon.de/fashion
(https://www.amazon.de/Fashion-Damen/b/?_encoding=UTF8&node=12419317031).
About Amazon
Amazon is guided by four core principles: Focus on the customer, not on
the competition, passion for invention, commitment to operational
Excellence and long-term thinking. Amazon is striving to make the world
to be the most customer-centric company and the best place to work, and the
provide the safest place to work. Customer Reviews, 1-Click Shopping,
personalized recommendations, Prime, Fulfilled by Amazon, AWS, Kindle Direct
Publishing, Kindle, Career Choice, Fire Tablets, Fire TV, Amazon Echo, Alexa,
Just Walk Out Technology, Amazon Studios and Climate Pledge are just a few of the
Products and services pioneered by Amazon. For further
For information, please visit Amazon.de/about (http://www.amazon.de/about)
and follow @AmazonNews.
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Further material: http://presseportal.de/pm/163533/5242254
OTS: Amazon Fashion Luxury Stores