Alnatura is optimistic about the future despite a slight dip in sales
/ Continued high rate of expansion / Great customer satisfaction / Start
of the Alnatura delivery service (PHOTO)
Darmstadt (ots) – Alnatura has the financial year 2021/2022 which ends on September 30th, 2022
ended, with a turnover of 1.12 billion euros. The organic trader
from Darmstadt, Hesse, recorded a slight decline in sales of
2.5 percent compared to the previous year.
Alnatura founder and managing director Götz Rehn is nevertheless confident
the future. “After the above-average sales increases in the two
Pandemic years and given the current crisis situation, we had a
much stronger decline expected. We are all the more pleased that our
Customers have remained loyal to Alnatura and with their purchase the
Promote organic farming and thus climate protection. Especially for ours
This is a good signal for organic farmers.”
Alnatura markets: Many new openings and major renovations
35 years after the opening of the first Alnatura Super Natur store in Mannheim,
then the first organic supermarket in Germany, is the Alnatura branch network for
At the end of the 2021/22 financial year at a total of 147 stores in 14 federal states
grown. The strongest federal state is still Baden-Württemberg with 35
locations, followed by Bavaria (24), Hesse (21) and Berlin (19).
Seven new Alnatura Super Natur stores were opened in the past financial year
2021/2022 opened: in Frankfurt-Eschersheim, Eschborn, Singen, Schwerin,
Brunswick, Nuertingen and Hildesheim. There were six other markets
Major renovations that correspond to the investment costs of a new opening.
In the current financial year, the first was received in Kiel and in Cologne
eighth Alnatura market at the start. The strong expansion is also in the
to be continued in the coming months: the openings of many more are planned
Locations, including in Karlsruhe, Bad Homburg, Berlin (2x), Bad Kreuznach,
Ludwigsburg, Neuenburg im Breisgau, Hurth and Lindau.
Awards for high customer satisfaction
The pace of expansion is being driven by Alnatura’s high level of satisfaction
customers. This satisfaction is reflected in 2022 in two renowned
Awards: The Society for Consumer Research (GfK) had in one
representative study of almost 6,500 households on the range of fruit and vegetables in the
Retail surveyed: The Alnatura organic fruit and vegetable departments were in the
Study voted among the best in Germany.
The high proportion of regional organic products was rated particularly well
Quality, selection, fair prices and competent advice. “Especially for
our employees in the Alnatura stores is the `fruit trade retail
Award® is a gratifying recognition of their daily commitment,” emphasizes
Managing Director Petra Schaefer.
The Alnatura markets received another top mark this year
Customer monitor, in which the opinion of almost 9,000 respondents on the German
retail was queried. Alnatura achieved 1st place in both the
Category organic markets as well as in the overall ranking of all food retailers.
The participants were particularly satisfied with the
Price-performance ratio. The dates in February 2022 are likely to be decisive for this
introduced low permanent prices in all Alnatura stores.
“Alnatura has always had low prices for the best organic quality
There is a way to make prices even more transparent and thus make shopping easier
it our permanent prices. This means that it is no longer necessary to keep changing offers in
compare different markets. Instead, our customers can
and customers can rely on Alnatura at any time and according to their needs
prices that are affordable and at the same time fair for the producers
can,” explains Petra Schäfer.
New: Alnatura delivery service | Organic from the neighborhood
Alnatura started a pilot project with its own delivery and collection service
June. There are currently 14 stores in Berlin and Frankfurt am
main there. Deliveries are made by our own permanent employees
and employees who, after receiving the order, take the shopping bag to the store
put together, pack and then directly with electric vehicles in the respective district
deliver home. Almost the entire organic range is offered
Alnatura Super Natur Markt: all dry products (packaged items) as well
all bread and baked goods, milk and dairy products, eggs, fruit, vegetables
and frozen products.
New Alnatura trade partners at home and abroad
Alnatura was able to gain several new trading partners in 2022: In Germany, im
April the Bünting retail group with over 200 Famila, Combi and Markant markets
in Emsland and East Frisia, as well as the express delivery service
gorillas In Austria, the wholesaler Metro Cash & Carry has had this since February
Alnatura range listed. New online retailers are Farmy in Switzerland and
Sezamo in Romania.
Alnatura working group
The number of employees increased to 3,700 in 2022
employees, including more than 300 apprentices, have not changed. The share of
Women in management responsibility is still 43 percent.
As a sign of appreciation in difficult times, the Alnatura received
employees in February a value-added share in
Amount of 1,000 euros, another 300 euros will be paid out in January 2023.
Alnatura was ranked under 200 for the company project “collegial cooperation”.
applicants with the “New Work Award” in June.
Press contact:
Stephanie Neumann
Alnatura press and public relations work
Mail: mailto:[email protected]
Phone: 06151/356-6000
Further material: http://presseportal.de/pm/82331/5366887
OTS: Alnatura Production and Trading GmbH