The Canadian ski sports and outdoor outfitter Orage has celebrated its European premiere.
The Montreal-based company recently opened its first flagship store on the continent. The clothing supplier chose the traditional winter sports center of Chamonix in the French Alps as its location. There the label now offers its entire collections for men, women and young people as well as matching accessories.
Eric D’Anjou, the founder and CEO of Orage, commented on the debut: “We are very excited to take our first steps in Europe,” he said in a statement released on Wednesday. “Opening the first European flagship store was a long, exciting journey and essential to our commitment to the European market.”