Opus opens its own store for the first time and chooses a location outside of Germany
The women’s fashion retailer is opening its first brick-and-mortar store in Enschede, Netherlands, Opus announced on Tuesday. The store will open at the end of March 2024 and is considered a strategic measure to increase the brand’s brand awareness in the Netherlands.
On 200 square meters at Langestraat 29, Opus presents the entire range of products in downtown Eschede and is equipped with digital technologies such as screens that are intended to offer customers an “interactive and innovative” shopping experience. The place is located in the east of the Netherlands and parts of the urban area extend to the border of the German city of Gronau.
Further locations in the Netherlands are planned for 2024.