The Fave app works with an integrated “fan verification system” that prompts its users to answer specific questions. The aim of this is to prove your fan status to the community. They can only activate concert tickets, artist events or limited merch offers after they have provided all the required information.
Fave buyers are required to provide proof of past concerts, streaming activity, and even merch collections, among other things, before they can avail the services. Ticketmaster was recently criticized for its large price range for Springsteen concerts. Singer Drake has also been criticized for charging too high ticket prices for his Young Money reunion concert. Ticketmaster’s resale rate ranged from $600 to $2,000 per card.
The higher the fan status, the more opportunities there are
According to Loudwire, Fave Founder and CEO Jacquelle Amankonah Horton issued the following statement: “On Fave, top fan status and access to exclusive experiences aren’t just reserved for those who can afford it or in a random raffle Lucky – neither has anything to do with how passionate you are as a fan. Instead, fans earn those experiences through their authentic, heartfelt activities.”
The higher the title, the more rewards fans can unlock. To assign the titles to the users, Fave uses a tier system: It depends on designations such as “fan”, “verified fan” or “verified superfan” which services and benefits a fan can use or not.
Does Fave have potential for success?
It is questionable to what extent owning a band shirt or the number of online posts about one’s favorite artist prove actual fan status, because this evidence is easy to manipulate and does not constitute hard evidence. One could, for example, wear the shirts of his Deposit friends as proof or upload the fan posts only on the day of app registration. It remains to be seen in the future whether the new Fave concept will actually be able to establish itself in the music industry and, above all, with the fans.