une of the most irresistible aspects of online shoppingthat the number of iO Woman of April 29 facilitates with the QR codes inserted on the page, is shipment tracking from when you entered your credit card code until you have the package in hand. If you think that the scam of the century or an international conspiracy could stand between you and the sneakers you intercepted online – perfect for accompanying female readers on a iO Woman -, drawing is a great calming anxieties. Even if you are just a newbie.
Danda Santini director of “iO Donna” (photo by Carlo Furgeri Gilbert).
I timidly but precociously started experimenting with digital purchases: first with online shopping, then I moved on to travel, not without a few heartbeats (“will the room really exist?”, “did I book the right flight?”). Today I still feel the need for a child’s assistance in crucial steps (“Mum, do I really have to hold your hand while you buy a pair of sneakers?”), but I’m more relaxed.
When you have little time and a lot of tiredness, spring arrives and with it everything you had seems over, a click can ensure a small but appreciable daily joy, with zero calories and almost zero expenditure of energy. You can browse endlessly, at all hours, compare sites, prices and solutions, you can think, think about it and think about it endlessly, and thus feed that real rare commodity which is desire. Then, when the final click is triggered, all that remains is to wait.
Deceiving the doubts (“Did I choose well?”, “Will it be my size”?) with the journey of the package, because now it is possible to caress it lovingly from afar from the moment it flies towards us, as if it were a friend who reaches and keeps us informed about passages, checkpoints and customs, collection and then sorting places in distant countries with exotic names.
All traced, all transparent, in favor of an obsessive maniac. Often accompanied by encouraging messages that burst into the mail daily: “Hi Santini, your article is on its way. Are you no longer in the skin? Neither do we. Use the button below to track your shipment.”
Illustration by Cinzia Zenocchini
And you wait for it, more and more enthusiastic, as if you can hardly survive without that pair of shoes, and you count the days left to you, and you already savor the childish pleasure of the package to open, the subtle anxiety of the test, the satisfaction great to have guessed everything, color and measures. What if you’re wrong? make it!
Something to be desired and waited for, a simple and infallible mechanism. Give yourself a gift, for all the reasons we deserve it, for the work done properly, for having been able to resist despite everything, even on bad days, for the habit of always thinking of others first. A nice gift, and hope it arrives. Hope, goddess of little things. In the absence of anything better, that’s fine too.
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