The Turkish e-commerce specialist Trendyol has further expanded its involvement in domestic professional sports. On Thursday, the online retailer announced a new partnership with the Turkish Football Association TFF. Under the agreement, which will cost Trendyol a total of 700 million Turkish lira (24 million euros), the company will act as the name sponsor of the two top professional football leagues, Süper Lig and 1. Lig, from the upcoming 2023/24 season.
As part of the partnership, the online retailer will “support all clubs playing in the Süper Lig and also promote the European journey of qualified Turkish clubs,” according to a statement. In addition, Trendyol will “support 19 teams with its sponsorship of the 1st Lig, which will compete in 15 cities throughout Turkey”.
Çağlayan Çetin, President of Trendyol Group, praised the partnership: “We are taking our support for Turkish football and our cooperation with the Turkish Football Association to a whole new level,” he said in a statement. It fills the company “with great pride that the Süper Lig and the 1st Lig will continue on their way as ‘Trendyol Süper Lig’ and ‘Trendyol 1st Lig’ in the coming 2023/2024 season”. This is “not only our sponsorship, but also that of our 300,000 sellers, our 500 producers and more than 30 million buyers around the world,” emphasized Çetin.
The company, founded in 2010, claims to have established itself as the leading e-commerce platform in Turkey and also operates its own online store in Germany. The e-commerce group is already a sponsor of Turkey’s men’s and women’s national football teams, Turkey’s Olympic Committee and Turkey’s national volleyball team.