Noand they are convinced, at least six out of ten and that is no small thing: for 60 percent of Italians, in fact, e-commercethe classic online purchase, helped curb the negative effects of inflationconsidered the most important problem that our country currently has, even more serious than unemployment.
Online commerce curbs inflation
In the last year, it’s no secret, after all, inflation has greatly reduced the purchasing power of Italiansso as to make them change their purchasing behavior to try to limit the damage to the wallet.
In particular, in 2023 Italian consumers will pay much more attention to prices and they will research much more promotions and discounts.
For 60 percent of Italians, e-commerce, the classic online purchase, has helped to curb the negative effects of skyrocketing inflation (Getty)
The survey: how purchasing habits are changing
These are the results that emerged from the survey carried out by The European House Ambrosetti together with Amazonby title Inflation and e-commerce: habits and perceptions of Italians. The research was aimed at analyzing the habits of consumption of Italians and the role of online commerce in light of the reduced purchasing power.
Online commerce wins over physical commerce
And so from the investigation it turns out that online shopping is perceived better from the point of view of savings among the youngest and among citizens with higher levels of education. But also where inflation hit hardest, mainly in the South.
Moreover, the benefits of electronic commerce do not only refer to prices, but also to the greater and wider offer of many products. And this is perceived above all by those who live in Municipalities with less than 10,000 inhabitants.
Made in Italy in first place
Also according to the research, e-commerce also proves itself a privileged channel to promote the consumption of Made in Italy products: 3 out of 4 Italians, in fact, buy Made in Italy products via e-commerce.
The most popular product categories online are Fashion (43.7%), Food&Beverage(32.5%) and Furniture (23.4%), i.e the «3F» of Made in Italy in which Italy is recognized as a leader at an international level.
Physical stores are also improving
The greater diffusion of e-commerce brings with it benefits for consumers also thanks to the improvement in the offer of physical stores.
A out of 4 Italians observed an improvement in the offer of traditional trade in recent yearsin terms of greater cost-effectiveness and better quality of the assistance service.
An example of this effect is the Black Friday, now channel custom both online and offline or the Cyber Monday born online and now also present in traditional commerce. Both have led to millions of people the opportunity to save on Christmas shopping in each category.
In conclusion, the online commerce channel according to the majority of Italians it ends up improving all experiences of multi-channel commerce.
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