Onitsuka Tigers opens new store in Paris

Onitsuka Tiger presents itself with a new flagship at a coveted location in Paris.

The shoe brand, which belongs to Japanese sporting artists Asics, has opened a new shop on the Avenue of the Champs-élysées 25, which illustrates the popularity of Onitsuka Tiger.

Asics recently announced record sales for the first quarter of 2025. Some of these are thanks to Onitsuka Tiger. The brand recorded the strongest sales growth of 57.2 percent. This was accelerated by the increase in tourists: interior numbers in Japan.

Onitsuka Tiger is said to have opened 28 new shops in the past few years and a half, reported the Vogue Business specialist magazine in May. After the location in the Les Halles shopping center, this is the second location in Paris.

The interior design, designed by the Italian architecture firm Studio Dini Cataldi, combines raw materials such as concrete and yellow tinted glass with modern geometry and the iconic “yellow concept”, known from the film ‘Kill Bill’.

The offer includes shoe collections, mainly sneakers, the Japanese premium demivita and heritage clothing and accessories from the Nippon Made collection. This also includes the legendary Mexico 66, an iconic model from the time of the 1968 Olympic Games in Mexico. This article is sold exclusively on the Champs-Élysées.

In order to round off the new shopping experience in Paris, the brand opens the Café Onitsuka Tiger on the ground floor. There, drinks with Japanese accents and handmade snacks in the Paris Art are offered.

Ryoji Shoda, director of Onitsuka Tiger, explains: “As a cultural brand that connects Japan with the world, it is our goal to create a boutique and an environment that appreciate the nature of the champs Élysées and coexist with the rich culture of the city.”