The survey conducted by Sokos focused on party dressing and the challenges it may bring.
In addition to finding party outfits that suit your body, too much freedom causes challenges for Finns when it comes to party dressing. Sokos
Spring and summer bring parties and wonderful opportunities to dress up in your best. However, finding suitable clothing is not an easy task for everyone. For Finns, when it comes to party dressing, finding party outfits that suit their own body poses challenges, as well as too much freedom, according to Sokos’ survey.
51 percent of all respondents named finding party outfits that fit their body as the most challenging, and no less than 86 percent of them were women. The phenomenon in question was most emphasized among women aged 55–64, where 56 percent highlighted finding an outfit that fits their body as the biggest problem.
There is one thing that can help a garment fit better.
– Underwear and tights that support the party outfit in the right way are an important part of the whole, Sokos women’s fashion group manager Mari Viri resemble.
Combine old and new
According to Vir, multi-purpose and the fact that the dress is not disposable are most valued in party dressing at the moment. In addition to this, fit, timelessness and responsibility are emphasized when buying party clothes.
According to Vir, the versatility can be seen in the fact that nowadays Finns effortlessly combine the old and the new. As many as 44 percent of those who responded to the survey say that they use existing party clothes when dressing for spring parties.
Finns long for borders
Dressing becomes more and more free and relaxed, and strict dress codes are rarely encountered anymore. According to the survey, however, Finns find different dress codes and restrictions to be easier and even liberating.
Participants in the survey were asked how they feel about general dress etiquette. Among the multiple-choice answers, it emerged that 42 percent feel that labels make it easier to choose suitable clothes, and 41 percent feel that they bring atmosphere to parties.
– The dress codes are clearly perceived to make it easier to get dressed and to give, so to speak, a “guideline” for the party, Viri says.
When there is no guideline, Finns experience challenges in finding the right party outfit.
– Finns mainly dress modestly and classically for parties according to etiquette.
– For women in particular, a dress or pantsuit is a “go-to” item of clothing that can be easily modified with various accessories, such as jewelry, shoes and small bags. For example, a belt can give an outfit a completely different style and fit. In addition, the most popular at the moment are a-line and wrap-around dresses, both in patterns and solid colors.
The satin dress is suitable for year-round use
Viri advises that when finding a party outfit that is classic and suitable for labels, you should pay attention to certain materials and patterns that last a long time.
– The elegant satin dress is suitable for year-round use and is a timeless choice for many parties and dress codes. Personal and rich floral dresses have also been popular in recent years.
For men, smart casual replaces formal dressing
Men’s clothing is also changing in a more relaxed direction. Comfort is emphasized in men’s formal wear, Sokos’ press release says.
– Finnish men’s clothing is clearly more relaxed than before and emphasizes their own style, says Sokos men’s fashion group manager Iiro Kourujärvi.
– Smart casual style is growing alongside classic suit dressing, where the suit is replaced with chinos and, for example, a shirt jacket. It can also be seen that linen is becoming more common as a material as an alternative to woolen fabrics.
According to Kourujärvi, sneaker shoes are a modern option for men, which can be used to make a party outfit a little more relaxed. Sales of neat dress shoes increase in the spring, and especially brown-toned shoes stand out in men’s choices.
Sokos’ surveytthe survey was carried out in April 2023, and 1,677 people in the age range of under 24 to over 75 responded. 86 percent of them were women and 14 percent were men. The study was carried out nationwide.