Footballer Amadou Onana wore a Dior jacket worth 3,100 euros on Monday. A Vuitton briefcase nestled against it. It is remarkable, the courtship between French luxury houses and athletes, between ‘olala’ and ‘goal’. How did that happen? “Just look at how many followers Mbappé has on Instagram. That is a dream for brands.”
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Onana wears Dior coat costing 3,100 euros. Why are French luxury houses suddenly so crazy about footballers, and vice versa?
