mMay 2023: Emilia Romagna is overwhelmed by the flood. The damage, even today, is not counted. A drama that inevitably affected public opinion and institutions; and as often happens, fashion has not remained indifferent. Big groups, like Kering And Lvmh; but also Albert Ferrettiin the orbit of Aeffeannouncing an auction in partnership with Sotheby’s in support of the region.
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First the show Resorts 2024, held right on the stretch of water in front of Castel Sismondo on May 26, 2023 and closed by a group of volunteers who served in the flooded territories. And now, a charity sale with the famous marketplace for the sale in auction of UK art and luxury goods to support the reconstruction.
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I’m here
“I’m here” recited the t-shirts of the exceptional models of the Rimini fashion show inspired by the work of another great Romagnan, Federico Fellini, whose proceeds will be donated to charity. But the solidarity campaign doesn’t stop there: the designer announces that from 10 to 13 July a selection of exclusive dresses, worn by stars on international red carpets, will be presented by Sotheby’s in aauction online. Proceeds will be donated by Albert Ferretti precisely to the Emilia-Romagna Region, to support families and businesses affected by the flood.
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Statements by the designer
«The idea of this charity auction was born in me in the days when I was preparing my fashion show in Rimini and the images of the incredible damage caused by the flood were scrolling on the news. I immediately thought it was important to actively participate to fundraising to support our region. So in addition to actively committing ourselves, with the support of our employees, to a donation and to having created sweatshirts whose proceeds from sales will go to charity, I have decided to start an auction of special clothes» explains Alberta Ferretti.
A selection of unforgettable star looks
Angelina Jolie, Sharon Stone, Amanda Seyfried, Eva Longoria, Cate Blanchett, Chiara Ferragni and Elsa Hosk, just some of the celebs who wore the special creations on the red carpet that will end up at auction for a good cause. 18 evening dresseswho have appeared in the past on the most famous red carpets: from the Cannes Film Festival to the Venice Film Festival to the Baftas.
Chiara Ferragni at the premiere of “Sink Or Swim (Le Grand Bain)” in Cannes on May 3, 2018 in Alberta Ferretti (Photo: Gisela Schober/Getty Images).
Incurable fans of star looks will have no trouble recognizing the pink dress with deep V-neckline and corolla skirt with contrasting belt worn by Clare Ferragni to the Cannes Film Festival on May 18, 2018. Also up for auction is the dress by Sharon Stone atamfAR Gala of July 2021, a long black slip dress covered in maxi sequins. And how can we forget the iridescent pleated dress worn by Frida Aasen on the red carpet in Cannes on May 20, 2022?
The Alberta Ferretti dress worn by Chiara Ferragni at the Cannes Film Festival 2018, among those selected for the charity auction (Photo: Alberta Ferretti).
How to participate in the Alberta Ferretti auction
For those looking for a wow-effect outfit for the next one ceremony and would like to touch them first hand, a selection of dream creations will be exhibited to the public at the Milanese headquarters of Sotheby’s11 and the July 12th: all information on how to access the sale will be soon on the site.
The Alberta Ferretti dress worn by Sharon Stone at the amfAR Gala in July 2021, among those selected for the charity auction (Photo: Alberta Ferretti).
The opportunity to grab a unique piece and do good.
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