On Running opens its first flagship store in Paris.
The Swiss sporting goods retailer is continuing to expand its presence in Europe and is now opening its first store in France, On announced on Thursday. The location is the popular Parisian district of St-Germain-des-Prés.
“Like On’s roots, our business is rooted in running culture. For this first store, we took inspiration from Parisian scales and the texture of materials typical of the city’s running routes,” said Nicolas Martin, Head of Brand Environments at On.
On an area of 250 square meters, the brand presents collections and innovative services for customers that are intended to shorten waiting times.
The Paris On-Store opens its doors on Friday, November 17th.