On expands its range with sports bras. First of all, the Swiss sportswear label is including two models that have been specially designed for running and fitness exercises.
A lot of technical know-how has gone into the manufacture, On has worked with the consulting service provider Progressive Sports Technologies to produce products that offer comfort despite a strong support. With On’s sports bras, the brand has used engineering and science-based design to create a product that prioritizes comfort and versatility so the wearer can focus on their workout.
“We wanted to make sure we were offering the best possible product. After nearly two years of design and development, we are proud to launch our Active and Performance sports bras, which go beyond the capabilities of other sports bras on the market,” says Fiona King, who is Development Lead at On.
The two models are designed for medium and strong support and are priced at $75 and $65 (approximately €75 and €65). Both models are available in the online shop, as well as from selected retail partners.
