“MoonSwatch”, the new collection of watches that the Swatch company launched in collaboration with Omega, was presented on August 20, in what represents one of the most important unions in recent years. Swatch has exclusively chosen its Unicenter Shopping store as the only one in Latin America to market this collection, which consists of eleven watches inspired by the solar system, paying homage to the first watch to reach the moon, the Omega Speedmaster Moonwatch. The store will be open every day from 10 a.m. to 10 p.m. Therefore, everyone who is fascinated by this Omega x Swatch collaboration will be able to approach and have the opportunity to acquire one of these precious watches.
The new Omega x Swatch collection has been a worldwide phenomenon that revolutionized the watch industry and has chosen Argentina as its only headquarters in the region. These new Swatch designs are made with their own patented material: Bioceramic, a unique blend made from 2/3 ceramic and 1/3 organic material derived from castor oil.
The wait to buy the watches began at 5 am, the Swatch team offered hot coffee and cookies to all the public. The event, which was attended by hundreds of customers, was attended by Carolina “Pampita” Ardohain, who was there from 8 am so as not to miss the opportunity to have one of these exclusive watches in her hands. During the wait, the driver made a live from her Instagram account with all those present and, in a matter of minutes, the news went viral. Finally, at 10 am the Swatch store opened its doors and to applause the sale of the MoonSwatch collection began in Argentina.
The launch of MoonSwatch is the biggest boost to the brand in recent times. Due to worldwide success, the growing demand currently outstrips the available product. Swatch and Omega are companies of the Swatch Group. In addition, thanks to the MoonSwatch effect, the original Omega model has also received a growth in sales.
MoonSwatch is a combination of Omega’s Speedmaster Professional design, known as Moonwatch for its role in NASA’s Apollo space mission, with Swatch’s colorful Bioceramic, a proprietary blend of ceramic and eco-friendly material.
Where to buy the new Omega collection by Swatch?
Swatch officially announced that this collection would not be available online and is not part of a limited edition either, so if they are temporarily out of stock, they will be available again very soon. As of August 20, MoonSwatch is available for sale at the Swatch Store at Unicenter Shopping.
Being the only place in Latin America to have this exclusive collection, the store will be open every day from 10 a.m. to 10 p.m.
MoonSwatch is a combination of Omega’s Speedmaster Professional design, known as Moonwatch for its role in NASA’s Apollo space mission, with Swatch’s colorful Bioceramic, a proprietary blend of ceramic and eco-friendly material.
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