The clothing specialist Olymp Bezner KG from Bietigheim-Bissingen has developed a more environmentally friendly packaging for its shirts, which at the same time fulfills all the essential protective functions and offers an appealing product presentation. In this way, Olymp will make a sustainable contribution to resource conservation and environmental protection in the future.
“In an extensive development phase, we devoted ourselves intensively to the complex issue of combining the functional requirements on the packaging, which in its protective function ensures the positive overall impression and thus the sales ability of the shirts, with the growing ecological claim,” comments Mark Bezner, Managing Director Shareholder of Olymp Bezner KG, in a press release.
The new packaging was initially tested in an extended test period on selected retail and trade areas and met with a positive response from sales staff and consumers. With the upcoming autumn collection, which can be ordered from international specialist retailers from January 2022 and will be available in stores from July 2022, it will then not only be used for shirts, but also for all other items.
In future, all packaging will be optimized according to the five underlying packaging principles “rethink”, “reduce”, “reuse”, “recyclable” and “recycled”. The use of materials, in particular the proportion of plastic, is reduced as far as possible and, in addition, there is a focus on valuable materials that are more reusable or recyclable.
“Apart from the shipping bag for the shirts, which is made from 100 percent recycled material, which protects the contents from dirt and moisture during transport, then no plastic components are used. The conversion will save tens of tons of plastic annually in the future. In addition, greenhouse gas emissions in material production can be significantly reduced, especially by substituting plastic packaging components, ”explains the company.
For the clothing supplier specializing in shirts, the product presentation was very important, as shirts are mainly marketed in a collapsed state in order to save space. In addition, these are sensitive goods that have to survive the transport routes unscathed: they have to survive for many weeks in stacks packed in shipping boxes on shipping containers, and then, after a stopover at the central warehouse in Bietigheim-Bissingen, they are sent back to many thousands of sales points and end consumers around the world.