Oh yeah! This means the logo of the Stadshart

Have you ever noticed the logo of shopping center Stadshart? You see a blue letter Z, a green circle with a blue dot in the middle, or an O, and a bright pink heart. But what exactly do those letters or signs stand for? We’ll figure it out.

While shopping, you usually only look through the shop windows, or make sure you don’t bump into anyone. That is why you may not immediately notice the Stadshart logo. Take a look in the heights and see that it is visible everywhere, such as at the entrances of the Passage.

Meaning logo

Since 2019, the Stadshart shopping center has had a new house style and therefore a new logo. For years before that, it consisted of blue and red letters with a big heart on the side.

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And now it comes: the current logo consists of three parts, which should be seen separately. The letter Z stands for Zoetermeer and the green circle is a graphic representation of a city center, a kind of ‘bull’s eye’. In combination with the pink heart, the circle refers to the role of the Stadshart in the city and the region.

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Artistic brain

In addition, there is an artistic thought behind the design. The logo falls under the colorful pop art movement. You will find the colors in the entire corporate identity of the shopping centre. The logo was also given a name at the time: PopHeart. So, learned something again.

Also spotted a mystery?

Another mystery solved! Do you also have a question about Zoetermeer? indebuurt is looking into it! Mail your mystery to [email protected].