The Berlin online retailer Zalando is focusing on ski clothing for the upcoming start of the winter sports season in Austria and Switzerland.
With a campaign in the two countries, the online retailer wants to establish itself as a “credible address for winter sports needs,” said Laura Dilthey, Head of Regional Marketing Germany, Austria, Switzerland at Zalando, in a statement on Monday.
The winter sports range consists of ski pants and jackets, fleece sweaters, gloves, hats and underwear as well as ski helmets and goggles. The brands Roxy, Burton, Lowa, The North Face, Columbia and O’Neill are represented, among others.
“Winter sports play a big role in the everyday lives of our customers in Switzerland and Austria. We at Zalando want to be the first point of contact for your sporty lifestyle. We achieve this by offering the most relevant fashion and beauty range in this area. To achieve this, we work with the most popular brands,” says Christoph Lütke Schelhowe, General Manager Germany, Austria, Switzerland at Zalando.