Nonot just prevention: theOctober 2023 beauty agenda it is also full of wide-ranging beauty initiatives and news. For example? Sephora and Rare Beauty collaborate on the occasion of “Mental Health Day” while Ghd is already preparing for Christmas 2023. Not only that, many inaugurations in the most important stations in Italy, with the brand new pop-ups of Miamo and Luce Beauty. Here they are all.
October 2023 beauty agenda: Ghd conquers the windows of Rinascente
Ghd, world leader in professional hair styling tools, conquers the windows of Rinascente Milan from 17 to 30 Octoberon the occasion of the launch of the new limited edition ghd Christmas.
The imposing windows reveal the beauty, design and innovation signed by ghd through an ad hoc display. The sparkling new one dominates the scene Christmas edition ghd Dreamland collection, which features elegant chrome tools in a seductive jade color, enriched with touches of pink metal. Featuring a holiday-inspired color gradient, the tools are packaged in luxurious pink velvet gift boxes.
From 17 to 30 October Ghd conquers the windows of Rinascente Milan with the new limited edition for Christmas
Furthermore, on 17, 20, 21, 22, 27, 28, 29, 30 October, it will be possible to attend exclusive live hair styling sessions with the team of expert ghd hairstylists and influencers such as Eléna Hazinah, Federica Scagnetti, Celeste Di Mare and Pamela Paolini, to admire the limited edition ghd Dreamland collection.
Glossier, shipping also open to Italy
Glossier opens international shipments from October 10th, also to Italy (Credits: Glossier)
From October 10, the beauty brand Glossier will open shipments to 180 countries around the world, including Australia, New Zealand, Germany, Spain, India, the Netherlands, Mexico and finally also Italy.
Since launching in 2014, International shipping has been one of the most frequent requests from the Glossier community. “We’ve worked hard to bring Glossier to more people over the past few years, and this announcement is another big step toward that goal. We are thrilled to be able to reach our entire community” said Kyle Leahy, Executive Director by Glossier.
One of a kind beauty brand, the products are all designed to be used easily and arise from an active conversation with consumers, thanks to the “In to the Gloss” blog and the Instagram channel which has over 2.8 million followers.
« Our philosophy is: skin first, makeup second, whether it’s a bare face, full makeup or anything in between. Our products are designed to live with you, not to cover you up or transform you into another person. another person”.
Sephora and Rare Beauty for mental health day
Sephora and Rare Beauty announce the launch of the campaign “Make a Rare Impact” a partnership to celebrate the World Mental Health Dayfor mental health education, awareness and advocacy around the world.
On October 10, Sephora donated 100% of Rare Beauty product sales to the “Rare Impact Fund,” created in 2020 by Selena Gomez. There foundation was born with the mission of fighting the stigma associated with mental health.
«I created the Rare Impact Fund with the objective of promoting access for young people to services dedicated to mental health and education, something I also wish I had when I was younger,” said Selena Gomez. “There Mental health crisis is one of the most serious problems facing young people todayand this project would not be possible without the support of partners, like Sephora, who not only believe in this mission, but donate essential funds to provide resources to support mental health for young people around the world.”
Donations will be made in twenty-eight markets where the company is present. «We at Sephora believe that beauty can contribute positively to mental health. We share Rare Beauty’s values of kindness and inclusion, which is why they were the ideal partner for us on World Mental Health Day,” said Deborah Yeh, Global Chief Purpose Officer from Sephora. «We want the cosmetics industry to be a safe and welcoming place for everyone, and we are proud to use our global brand and network to support the Rare Impact Fund and its mission to spark positive conversations about mental health.”
Luce Beauty, Alessia Marcuzzi’s brand in Milan Central Station
From 3 October to 2 November 2023, Luce Beauty, the cosmetics brand created by Alessia Marcuzzi, inaugurates its first temporary store in Milan Central Station.
Luce Beauty by Alessia Marcuzzi awaits you in Milan’s Central Station: the temporary store aims to highlight the values of the brand based on sustainability of the formulas, their production processes and inclusiveness. Each formula is in fact designed to illuminate and enhance the uniqueness and beauty of every single individual, without age or gender limits. In line with this philosophy, videos will be broadcast in the space that will show the richness of the Mediterranean vegetation and the different textures that arise from raw materials of organic origin.
Customers will also have the opportunity to discover the products of the skincare line, including the most loved best sellers such as Filler Boost Serum, The Regenerating Night Oil, the Illuminating Serumand the Lifting Cream. Starting from October 10th the brand’s latest innovation will be on sale: the four Boostersface also available online from the same date, in addition to the new one Lip Kit launched at the end of September.
Miamo, the pop-up at Rome Termini station
The founders of Miamo, Dr. Elena Aceto di Capriglia and Camilla D’Antonio
Miamo, the reference brand in the functional skincare sector, inaugurates its first pop-up store in Rome Termini Station. From the September 27th until November 27ththe world of Miamo opens up to the numerous travelers and tourists who pass through the station, a strategic point for many connections.
The opening of the space aims to welcome the Miamo Lovers in a special location and make the brand experience known and experienced by an increasingly wider audience. For the first three days of opening, the founders of the brand, Doctor Elena Aceto di Capriglia and Doctor Camilla D’Antoniowill be present together with the team to welcome all guests to the new Miamo home and offer them a unique and unforgettable experience.
Inside the store, the absolute protagonists will be the 90+ protocols of the Miamo Skin System: a personalized wellness journey through the careful combination of the products best suited to everyone’s needs. Furthermore, an innovation not to be missed will be Skin Analyzera sophisticated machine capable of analyzing 12 skin parameters, thus allowing an accurate analysis of the skin at both a superficial and deep level.
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