Núnoo is an independent Danish handbag and accessory brand founded by sister duo Pia Silfen-Jensen and Naja Silfen. “We love the idea of making handcrafted designer bags with high quality and affordable prices,” the brand’s website says. Inspired by the hustle and bustle of their hometown of Copenhagen, the bags combine Scandinavian minimalism with the latest streetwear influences.
origins
In 2015, Pia Silfen-Jensen and Naja Silfen founded their own handbag label. With their brand, they wanted to make stylish, high-quality IT bags accessible to everyone. The name of their label has a very personal background for the sisters: Núnoo is Naja’s nickname and comes from Greenlandic, since their mother is from Greenland. Translated, it means “scent of a baby”.
evolution
From the very beginning, the focus of the label was on producing beautiful, high-quality bags. Since then, the range has continued to develop. Various sustainable design lines were introduced on the way to becoming a climate-neutral and sustainable company. Among other things, Núnoo offers a Vegan collection made from biodegradable plastic, a Pineapple collection made from material developed from pineapple peels and a Recycled line made from recycled linen.
Current
Today, the Núnoo team no longer just consists of the two sisters: 15 people now work at the brand’s headquarters in Copenhagen. The products are sold internationally in 22 countries and are available on the brand’s website and at various retailers such as Illum, Selfridges, Shopbop.com and El Corte Inglés around the world. In addition to the handbag and accessory collection, Núnoo is currently planning to launch a new line called Núnoo Sport.