The NPO has placed the premiere of a very expensive new drama series against a squatter at the Football World Cup. The result? Very low ratings. “This is really a shame.”
The new drama series Bestseller Boy, about a young Amsterdammer with ruthless writing ambitions, started yesterday with extremely cautious figures. At half past eight in the evening, the first episode attracted only 148 thousand viewers (2 percent market share) to NPO 3, which is very meager.
‘Such a shame’
Tina Nijkamp thinks it’s an incredible programming blunder. “At the NPO they thought it would be a very good idea to start a new and expensive drama series against a very large World Cup football match with very large football countries (Spain against Germany),” she writes on her ratings juice channel.
In the target group 20 to 54 years old, which is important for NPO 3, hardly anyone watched. “Very sinful. How can this start on this day? I have also seen 0 promos for it. Well, hopefully it will be a success at NPO Start, that will also be the spokesperson, but it is a shame.”
Dramatic evening
Not only Bestseller Boy, in which Anna Nooshin will appear in a guest role in a few weeks, but also the programs before it scored meager. Timmyland attracted 155 thousand viewers and Au Pairs VIPS had 153 thousand.
Fortunately, Raven van Dorst made up for those flop scores later in the evening. Her episode with Frits Wester and Nilüfer Gündogan reached a score of 487 thousand viewers (8 percent market share).
Football wins
The big winner in prime time was the World Cup match between Spain and Germany with 3.1 million viewers (50 percent). The top three in prime time is completed by RTL 4’s Isola Di Beau (967 thousand and 16 percent) and SBS 6’s De Oranjewinter (890 thousand and 20 percent).
RTL 4’s Een tegen 50 (770 thousand and 13 percent), NPO 2’s Nieuwsuur (504 thousand and 8 percent) and SBS 6’s Code van Coppens (502 thousand and 8 percent) were also the most popular.
Viewing figures
The viewing figures of Sunday, November 27, 2022 (SKO):
Top 15 | Market shares (18-24h, 6+) |
|---|---|
| 01. Soccer World Cup ESP DEU (NPO1) 3,074,000 | 01. NPO1 / 42.1% |
| 02. Football World Cup HRV CAN (NPO1) 1,964,000 | 02. RTL4 / 14.9% |
| 03. Football World Cup Journal (NPO1) 1,829,000 | 03. SBS6 / 10.2% |
| 04. Studio WK 22 (NPO1) 1,741,000 | 04. NPO2 / 6.7% |
| 05. Football World Cup BEL MAR (NPO1) 1,543,000 | 05. NPO3 / 5.0% |
| 06. Journal 20:00 (NPO2) 1,317,000 | 06. RTL5 / 3.2% |
| 07. Football World Cup VB (NPO1) 1,225,000 | 07. Vero / 2.5% |
| 08. Half past seven news (RTL4) 1,016,000 | 08. RTL8 / 2.1% |
| 09. Isola Di Beau (RTL4) 967,000 | 09. RTL7 / 1.4% |
| 10. The Orange Winter (SBS6) 890,000 | 10.BBC / 1.4% |
| 11. One to 50 (RTL4) 770,000 | 11.NET5 / 1.3% |
| 12. Six Hours of News (RTL4) 760,000 | 12. Discov / 0.7% |
| 13. Soccer World Cup JPN CRI (NPO1) 726,000 | 13. Paramount / 0.7% |
| 14. RTL Boulevard (RTL4) 675,000 | 14. SBS9 / 0.6% |
| 15. Other Times Sports (NPO1) 665,000 | 15. RTLZ / 0.5% |
Market shares per channel group (18-24h, 6+) | More viewing figures at: |
| 01. Public Broadcasting 53.8% |  |
| 02. RTL Netherlands 22.2% | |
| 03. Talpa TV 14.6% |
Programs that did not make the top 15 include vtwonen (546 thousand), Hart van Nederland (521 thousand), Renze op Zondag (486 thousand), WNL op Zondag (374 thousand) and Shownieuws (322 thousand).