Nothing Phone (1) for sale from today: is there still room in Belgium next to Samsung and Apple or will it remain a niche product for design fans?

After weeks of small announcements to crank up the hype and amount of media attention, the Nothing Phone (1) is for sale to the general public as of today. Launching a decent smartphone in such a short time deserves applause, but can the company actually break through? Is there still room for a new player in the smartphone market? And how has the pie been divided since Huawei almost disappeared due to US sanctions?

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