Not just a spectacle, but also a game worth millions

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The halftime break in the final of the American football final, called the Super Bowl, is the biggest show event in the western world. As in football, this breather lasts about a quarter of an hour for the well-armored players.

While TV broadcasts also flicker super-expensive and super-expensive commercials across the screen, the music show on the artificial turf has developed into a “Mega Money Machine” since the noughties. Especially through the evaluation on various web platforms.

In 2023, the 57th edition of the Super Bowl is on the agenda. Kick-off is on Sunday (February 12). The Philadelphia Eagles and the Kansas City Chiefs contest the sporting competition.

Super Bowl halftime show: Apple Music instead of Pepsi

Half-time queen this year is none other than Rihanna (34), instead of cola giant Pepsi, the main sponsor of this pop and sports bash is Apple Music. According to US media, the NFL was able to complete a five-year deal that is valued at a mere $ 50 million.

According to the NFL, “We couldn’t think of a more fitting partner for the world’s most-watched music performance than Apple Music, a service that entertains, inspires and motivates millions of people around the world in a crossover of music and technology.”

The UK platform’s analytics experts onlinecasinos.co.uk have now analyzed the Super Bowl halftime break for its monetary value.

The clip streaming record is almost tied by stage combo Coldplay, along with Beyonce & Bruno Mars (267 million views), and 2020 power duet Shakira and Jennifer “J.Lo” Lopez with 264 million views. In 2022, as is well known, there was a hip-hop meeting of the giants with Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar, which brought in around 160 million views on YouTube.

Lady Gaga’s appearance ranked in the following places with 75 million clicks in 2017; which brought the garish performer an estimated £130,950 in view royalties on YouTube alone. The UK analysts see Katy Perry, who went into the ring together with Missy Elliott and Lenny Kravitz in 2015, in fifth place on the sales kings and queens.

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