Qu work is for women and the other is for men: to disprove this stereotype that is more cultural than real, he returns again this year the InspirinGirls campaign # nonèdamaschiowhich has precisely the purpose of deconstructing this false belief that is still too deeply rooted.
# nonèdamaschio: there are no jobs or passions for men or women
To tell their stories and experiences this year, five extraordinary role models that have established themselves in environments generally considered “masculine”often closed to women or in which women still struggle to make their way today.
Five women who have gone further
Shalini KurapatiIndian entrepreneur transplanted to Turin, CEO and co-founder of the artificial intelligence startup Clearbox AI. Arianna Tricomitriple world champion in freestyle skiing who dreams of becoming a mountain guide.
Michela Giraudthe first Italian woman stand-up comedian to create her own special, distributed by Netflix in 190 countries. Chiara Giamundothe first diver in the history of the Italian Navy e Silvia Martialthe only female referee in the A Series of men’s basketball, as well as a lieutenant in the Air Force and a first-line doctor.
Five exceptional stories of five women who fought against prejudice and demolished stereotypes, to achieve the goals they had set, thanks to their determination and study.
Everyone can make all possible dreams come true. There are no male or female dreams
# nonèdamaschio: prejudices must be canceled
Five examples that InspiringGirls, the social innovation project promoted in Italy by the Valore D Association, in partnership with Eni, Intesa San Paolo and Snam, wanted to use to teach the new generations and, in particular girls, how much it is essential not to be influenced by prejudices in order not to limit one’s freedom of choice.
Girls, anything is possible
A challenge against the gender gap that starts right from school education, to push for a cultural change that is difficult to affirm, as the survey reveals “Dreaming of the future and work: opinions and attitudes of young Italian students“, Created by Ipsos for Valore D.
A research from which it emerges how much society still shows the new generations a reality too tied to the more traditional stereotypes. “We need to make girls understand that they can do and become whatever they want»Declares Barbara Falcomer, General Manager of Valore D.
«To reach full equality between men and women, a long and profound cultural work is needed to dismantle prejudices. It is a job that we have to start at schoolcountering the stereotypes that arise in the family and among teachers and which still influence, especially girls, in their school and professional choices “, he concludes.
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