The sweeties have been seen. Leo, Cent-Wafers, Milka, Côte d’Or, Stimorol, but also Philadelphia cheese: in many Colruyt and Okay stores you can no longer put those products in your cart. Just when competitors Carrefour, Aldi and Lidl are unpacking with price drops… Is the ‘supermarket war’ shifting up a gear with this? Shopping expert Pierre-Alexandre Billiet analyses: “Anyone who pays attention can certainly benefit from it.”
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No more Milka or Côte d’Or on shelves at Colruyt: is the supermarket war moving up a gear?
