Nonew year egg amazing collaborations for the fashion world. After the release of indiscretions and continuous rumors, it was the two fashion giants who confirmed the imminent synergy. On the Instagram profile of Nike And Tiffany & Co.in fact, an unequivocal image appeared, which was also published in the paper version of the New York Times. A shoe box, symbol of the universe of the Beaverton brand, meets the most iconic nuance of jewelry, arousing hype and trepidation for what promises to be one of the most anticipated collaborations of 2023.
A Legendary Pair
«A legendary pair» are the only words accompanying the image that has now gone viral. Protagonist one shoe box aimed at bringing together both aesthetic universes. Indeed, it is not missing swoosh white, the logo inspired by the statue of Nike of Samothrace, combined with that particular shade of blue that Tiffany & Co. owes its name to. The box itself becomes a container and spokesperson for the values and symbols of the two maisons. For sneaker enthusiasts, even the box plays a fundamental role in a noteworthy archive, while a Tiffany blue box is now part of the collective imagination thanks to romantic comedies and unforgettable scenes.
All about the Nike Tiffany & Co collaboration.
In the last few hours, the same maisons have finally formalized their synergy. The co-branding project has the shoe as the protagonist Nike x Tiffany & Co. Air Force 1 1837accompanied by a line of silver accessories limited edition. The sneaker is made of high quality black suede, decorated with a Tiffany blue swoosh in textured leather. The extra detail? The silver detail that enriches the heel, inspired by the famous line of jewels Return to Tiffany, symbol of the house. Finally, on the tongue, the name of the jeweler can be read in italics. The sneakers will be on sale in two Tiffany & Co. stores in New York and worldwide on Nike’s SNKRS app. The release date to mark in the calendar is the March 7ththe price will be $400.
In addition, Tiffany & Co. will sell a line of products in the United States silver in a limited edition of similar inspiration. Among the co-branded models stand out a silver whistle, a shoe horn, a shoe brush and the dubrae for the laces of the Nike x Tiffany & Co. Air Force 1 1837. It is therefore a synergy that brings together both the aesthetic and reference universes of the maison involved. On the one hand, Nike’s will to continue its successful journey on the avenue of the collaborationsrightfully enter the world of luxury. On the other hand, the new course of Tiffany & Co. is evident, which with this joint venture experience for the first time in the sector of footwear.
From Fendi to Supreme, the new life of Tiffany & Co.
How do you reinvent a maison with a century-old, legendary and iconic history? Venturing into unknown territories. This seems to be the brand’s strategy after the acquisition by LVM extension in 2019 and the arrival at the helm of Alexandre Arnault. What immediately surprised and caused discussion was the campaign that reimagined the classic boxes of Tiffany & Co. in a shade of yellow never seen before. Then came the collaborations with Supremethe contract with Beyoncé And Jay-Z, projects with contemporary artists. Last year, finally, the consecration in the world of fashion thanks to baguette Of Fendi reinterpreted in a Tiffany blue key.
A year full of surprises and unexpected meetings awaits, starting with the one between Nike and Tiffany & Co.
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