The American sporting goods manufacturer Nike Inc. has increased prices for all of his shoe, clothing and equipment lines over the past year. The price adjustments are part of the Turnaround plan of CEO Elliott Hill. They are also a reaction to the increasing international tariffs for goods produced in Asia.
According to DataWeave, prices rose between September 2024 and September 2025 at around 3,300 floor Keeping units (Skus). Shoes prices increased by 17 percent, for clothing by 14 percent and for equipment and protective products by 18 percent.
At the beginning of 2025 the price increases accelerated. Shoes recorded two -digit growth. Accessories and protective equipment rose by more than 10 percent in January.
“This steady upward movement indicates that Nike relies on its power power in the central performance categories, even if external pressure such as tariffs and shifts between the sales channels reduce the margins,” said Karthik Bettadapura, the CEO of Datavave.
In order to maintain the brand value, the company’s strategy seems to be aimed at giving discounts specifically on certain articles, but at the same time maintaining price discipline in the most important products.
The last quarter of Nike showed unexpected growth after a strong drop in sales in 2024. This indicates the first successes of Hill’s renovation strategy.
However, Nike warned of a weak demand in the Christmas business. In addition, tariffs in the amount of $ 1.5 billion (1.4 billion euros) would reduce the company’s gross margin by 1.2 percentage points in the 2026 financial year.
In order to alleviate the effects of the tariffs, Nike also preferred imports. According to Data from Panjiva, the majority of the supply chain for 2025 consists of deliveries from China, Vietnam and Indonesia.
Some analyst: Inside, the price increases see as a targeted tactic to protect the margins. However, others, such as the former Walmart CEO Bill Simon, have questioned whether they correctly reflect the customs costs.
This article was used with digital tools translated.
Fashionunited uses artificial intelligence to accelerate the translation of articles and improve the end result. They help us make the international reporting of fashionunited a German -speaking readership quickly and comprehensively accessible. Articles that have been translated using AI-based tools are read and carefully edited by our editor: Correcting inside before they are published. If you have any questions or comments, please contact me by email to [email protected]