• Well-known artists and designers such as Simon Husslein and Niklaus Hodel contributed to the creation of watches
• The first 100 watches in the collection were sold out in seven minutes
World’s oldest watch store launches NFT collection
The family business Beyer Chronometrie is a long-established watch shop that has been selling watches for over 262 years. When Swiss bankers need a new watch, the shop on Bahnhofstrasse is one of the first addresses. But the traditional company is not afraid to break new ground and recently launched its own NFT watch collection in cooperation with FTSY8 Fictional Studio, a brand of the digital creative agency SiR MaRY. “Just because we invented the watch business doesn’t mean we rest on our laurels. Since 1760, we’ve been looking for ways to combine tradition and vision. With the NFT watch collection, we’ve succeeded once again,” says René Beyer, CEO and owner of Beyer Chronometrie AG, according to BTC-Echo for publication. The collection is called “Beyer x FTSY8 Time Warp Collection” and consists of futuristic watches. The designers come from different areas and are said to have consciously reinterpreted the form of classic watches and pushed the physical limits of the watchmaker. Inspiration came from the gaming and fashion world. Among the designers are celebrities such as Simon Husslein, professor of interior architecture at the Geneva School of Art and Design, who, according to finews.ch, has designed watches for brands such as Braun, Nomos Glashütte and Ventura. The entrepreneur Niklaus Hodel, known as the “Shoe Guy”, who has already developed shoes and sneakers for the fashion houses Louis Vuitton, Givenchy and Maison Margiela, is said to have designed watches.
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NFT watches sold out in seven minutes
The NFT drop turned out to be a complete success for Beyer Chronometrie. The first 100 watches are said to have sold out after just seven minutes. Selling NFTs has been made extra easy for customers. According to the website HARTWARE.net, the aim of the collection was not just to appeal to people with an affinity for crypto. Even technically less experienced watch lovers and interested parties should be given the opportunity to purchase an NFT. For this purpose, it was allowed that the first, limited edition could be “minted via Metamask Wallet and paid with Ethereum” as well as bought with a credit card. Apparently this approach paid off. Due to its success and the particularly high demand, the watch business even made it to the World Economic Forum in Davos, according to HARTWARE.net. As digital pioneers of Swiss watchmaking, Beyer Chronometrie and FTSY8 presented their project there, according to the website.
Nicolas Flohr / Editor finanzen.net
Image sources: archy13 / Shutterstock.com