Behance, Adobe’s social network, has announced support for the Polygon platform very soon. This will make it easier for Behance users to showcase Behance-based NFTs.
Polygon, a less energy-intensive protocol
Acquired in 2012 by Adobe, Behance allows artists to exhibit and present their works virtually. The platform has supported non-fungible tokens since late last year with a program called Content Credentials, which associates creator attribution details with an NFT image in Photoshop. The announcement of the Polygon integration is another step forward for the company.
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Polygon, formerly Matic Network, is a protocol launched in October 2017 to enable Ethereum-compatible blockchains to address scaling issues. Most notably, it has a lower energy footprint for individual cryptocurrency transactions, and it also avoids the massive transaction costs associated with the Ethereum protocol, also the world’s second-largest cryptocurrency behind Bitcoin.
Last October, Polygon began its integration with the main NFT marketplace, OpenSea. Thanks to this new feature, artists will therefore be able to mint NFTs with Polygon on OpenSea, display the image associated with them on Behance and direct viewers to OpenSea where they can buy it, explains The Verge.
Polygon is a decentralized Ethereum platform that recently integrated OpenSea. Illustration: DrawKit Illustrations / Unsplash
NFTs are on the rise
Adobe ensures that thanks to Polygon, the creation of NFT will be more eco-friendly than through other protocols because, as a reminder, non-fungible tokens have the reputation of being very energy-intensive. “I like Polygon’s vision of being an Ethereum scaling solution. It can help give creators the best of both worlds: the security of Ethereum as a settlement layer while providing lower gas fees and a negligible carbon footprint,” said Will Allen, VP of Product at Adobe, in an email drafted to the media Decrypt.
Blockchain technology, and more specifically NFTs, are increasingly attracting companies operating in different sectors. While YouTube plans to enter the field this year, big names in video games like Ubisoft and Electronic Arts also want to exploit this technology.
In just one year, the NFT market has exploded from less than $1 billion to $40 billion.