Digital has become essential to sustain structures, seize new opportunities and meet the emerging needs of consumers. For this reason, many areas have accelerated their digital transformation over the past two years. This is particularly the case in Arts and Culture.
Especially since in parallel, a disruptive technology appears: NFTs. A revolution that disrupts the entire value chain of the art market and creates new skills for all those who wish to work in this sector.
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On Wednesday April 20, 2022 at 12:30 p.m., the Specialized MBA Digital Marketing & Business – Art and Culture of EFAP organizes a webinar to discuss the subject in detail. The speakers will unveil the new role of digital skills in this sector.
The Importance of Digital Skills in Arts and Culture
In a context of increased competition, art and culture venues must rethink their strategies to continue to develop their business and attract new visitors or customers. To face these daily challenges, digital is an essential element. Whether it’s rethinking the user experience or improving an institution’s reputation on social networks, all players in the cultural sector are changing. To achieve this, they are now turning to marketing and digital communication.
For this reason, acquiring skills in these two disciplines is now essential for a successful professional project in the field of Arts and Culture. Organizations, museums and companies need profiles mastering the codes of the creative industry, digital project management, data… So many elements to which the speakers will come back during the presentation of the specialized training of the EFAP, which is in partnership with the Hub Institute. This program, which is unique in France, is at the crossroads of digital and culture.
Here is the complete program of this webinar :
- What are the trends in post-covid digital transformation? ;
- New communication trends in Arts and Culture;
- New professions in the cultural sector;
- Beyond “business” skills, what soft skills are essential to these new jobs?
A webinar to understand how to improve your employability
During this round table, you will have the opportunity to listen to several experts. Among them, Vincent Montet, Founder-Director of DMB MBAs and Vice-President of the Digital Economy Association (ACSEL) and Nicolas Laugero, Director of ICART, Co-founder of FLUCTUART and President of ARTISTIK REZO. Jurgen Dsainbayonne, Co-founder and CEO of Seezart will be at their side. He works in a French startup putting blockchain and NFTs at the service of art.
The three specialists will answer all questions that may arise on the role of technology and digital in the artistic and cultural world, the major knowledge to have or the development of your professional project.
For students and professionals alike, this webinar is an opportunity to learn more about the digital transformation in the Arts and Culture sector and its opportunities. Each participant will be able to know in depth the skills essential to new professions combining marketing, communication and creative industries.
At the same time, the three speakers will go into more detail about the Specialized MBA Digital Marketing & Business program at EFAP and the Hub Institute. This is a chance to become a cultural player in the digital revolution. To put the odds on your side and boost your employability, Do not forget to subscribe !