the one of bizarre it is a path of the hero. And it is, much more, the paradigmatic example of the room revolution. If before before, rockstars cooked in garages and their raid inevitably had the unfading presence of radio, media and festival tours; Today they sprout in droves from the side of your bed, in the tranquility of your home and with the tools you provide. internet saint.
Thus, by dint of understanding where the popular pulse is, he was building his own narrative, some tricks that go beyond his beanie and his glasses. What has been said: his existence compresses a path of the hero that made him come out from below, with the support of his friends (the MCs of “El Quinto Escalón”, the most important freestyle street competition in history, are there : Thunder, YSY A, Duki) and with an idea of constant improvement (ok, Shakira happened… And now, what’s next? Coldplay? BTS? Dua Lipa?).
Until now, no one, no Argentine artist, had achieved all this. It swept the global Billboard charts, He became the first Argentine artist to exceed more than 50 million listeners in one day, he stayed at #1 on Spotify for weeks, he went on “The Tonight Show” with Jimmy Fallon and thus, week after week, he is eating some new challenge.
By Hernán Panessi*, journalist specializing in youth culture.
by Hernán Panessi*
