Guadalupe, how were the beginnings of Aurelia Bags?
Before graduating from the UNMDP as an Industrial Product Designer, I created my women’s leather goods business in 2008, taking the first steps in different design fairs in her city, which were booming at the time.
I learned this trade from my father, who had been in the business for 40 years, developing a wide variety of products with a more classic and traditional line. Adding his experience and a whole university career to exploit, with creativity I managed to develop a baggage line, in which the design is based on everyday life.
The brand began by being called Lupe Saez, a name which had to be changed to Aurelia Bags, given the impossibility of being able to register it. Although at that time it was a disappointment, this new name was going to give me the opportunity, several years later, to create a new brand that I currently highlight as a great opportunity, where I opened my own line of leather products for a male audience.
What are the characteristics of the brand?
In this new line, I work with a more sober but no less functional aesthetic, transferring all the attributes to a new market that was crying out for these products. Aurelio has a relaxed aesthetic, but no less formal; Since they are made of cowhide, customers have a casual and cool look without looking misaligned.
We do not work within the traditional launch calendar of fashion collections, but as new ideas arise, we develop products that are versatile and functional, combining these attributes with an explosion of color and textures, thus surprising both wholesalers and customers. and retailers with sudden news. Within our line we can find bags, wallets, backpacks, fanny packs and also accessories such as wallets, purses, pots, among others.
What are your goals for the coming years?
In these 14 years, one of the great challenges was to get ahead in Argentina, to remain in force and always bet on greater growth. Thus, I project to expand the Aurelia family in our country and abroad.
Contact information:
Web: www.aureliabags.com.ar
Address: Alvarado 1354 – Mar del Plata -+549 223 5263092
Instagram: aurelia.bags
Photos: Candela Suarez and Trinidad Volante Vazquez
by CEDOC