Newcomers 9 and 10
Nottingham Forest have signed midfielder Lewis O’Brien (23) and left-back Harry Toffolo (26) from second division side Huddersfield Town – signings numbers nine and ten this summer. The newly promoted squad has already spent €81.7m on transfers to prepare the squad for the Premier League and the two latest additions have, according to the “Yorkshire Post“ in the package cost 11.7 million euros.
With its investments, the traditional club overtakes Paris Saint-Germain (79.5 million) and Real Madrid (80 million) in an international comparison and is currently in 10th place. The club from the center of England also made it into the top 10 in the ranking of the climbers with the highest spending in football history: Even Juventus Turin 2007 or RB Leipzig 2016 did not dig into their pockets as deeply as Nottingham.
forest overtakes Leipzig: These clubs invested the most after promotion
The majority of the transfer millions flowed into the Bundesliga, from where Taiwo Awoniyi (24, Union), Moussa Niakhaté (26, Mainz) and Omar Richards (24) were signed for a total of 39 million euros. Work is also being done on the commitments of Orel Mangala (24, VfB) and ex-ManUnited professional Jesse Lingard (29) to compensate for the numerous departures in the summer.
Notwithstanding these high investments, Forest have the team with the lowest squad value in the Premier League – and it is anything but unusual for those promoted to the richest league in the world to stock up on new players in order to stay on top for as long as possible. Thanks to the new TV contract, which ensures record income from foreign marketing, staying up in the league is even more lucrative, so the clubs are taking the risk.
Transfer spending summer 2022: €31 million difference between FC Bayern and BVB
Daniel Busch, Area Manager Transfermarkt UK, says: “From August, TV money for the international rights will increase by 25 per cent to £5.05 billion for the period 2022-2025. It is the first time that the rights have been abroad bring in more money than the national ones, which are valued at £5 billion. This distribution is very unusual and shows the league’s appeal as a global brand. Including the commercial rights, this creates a package of over £10 billion over the next three years – a remarkable increase at a time when TV money is on the decline in many leagues.”
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