The Danish format is one of the best-selling titles at the Mipcom, the television fair in Cannes. Master Cleaners, as the original is called, was purchased by producers from England, France, Germany, Italy and the United States. Producer Heus, known for, among other things, works in the Netherlands Nick, Simon and Kees: Homeward Bound, to the format. “This is a reality series in which ten candidates from different backgrounds compete for the title of best cleaner in the Netherlands,” explains Duurt Holman on behalf of Heus. ,,Look, everyone has a house and has to clean. So it is very recognizable for people. We spoke to the Danish producer who said that their show really includes the Monica Gellers of this world,” he refers to the fictional neurotic character in friends that abhors filth.
In the format, the candidates compete in three rounds, with someone dropping out each episode. Specialists assess the work of the participants. ,,That varies from a dirty four-wheel drive car that needs to be cleaned. Dogs that have first rolled through the mud and then walk into the studio to cleaning dixies in, so to speak, Lowlands. One of the challenges is cleaning as many dirty glasses as possible, with grease or lipstick, by hand. It should no longer have a stain or foam and it should shine. Then you see such a candidate almost going crazy if the jury member still finds something and throws the glass away like that”, says Holman, who also sees an educational element in the possible program. You also learn a thing or two about cleaning. About the composition of certain cleaning agents. And how do you get red and white wine out of your rug?”