A new store concept is introduced at the bestselling brand Vero Moda. The new concept will be launched in the Danish brand’s thousands of stores in the near future, parent company Bestseller tells FashionUnited on Linkedin and through spokespersons for the brand.
It’s been a long time since the Vero Moda store concept was updated. Significantly more colors have been used in the new concept – a contrast to the traditional white concept the brand has used for years. International Retail Partner and Property Manager at Bestseller Haukebang calls the new concept “fresh and inspiring”.
Not only the look and the color scheme of the store are different, other materials were also used in the store construction. For example, the hangers are made from recycled textiles, the mannequins are made from recycled paper fibers and the pedestals are made from recycled plastic waste. All of this should contribute to a “cool aesthetic for a sustainable future”, according to Bestseller in the press release.
Take a look at Vero Moda’s new store concept with the images below.
This translated post previously appeared on FashionUnited.nl.
