The Swiss fashion company Bally has realized its new shopfitting concept for the first time in Europe. The brand’s “new visual identity” now characterizes the brand’s Zurich store, which reopened this month after refurbishment. The concept had its world premiere in April in the USA, when it was implemented for the first time in Bally’s New York flagship.
The mixture of historical and modern components that has already been tried and tested in New York now also defines the premises of the 350 square meter store in Zurich. The new furnishing concept combines selected vintage furniture with functional, typically Swiss design elements.