New sales partner for Switzerland

The German clothing supplier Rich & Royal is now handing over sales in Switzerland to other hands.

After running the market independently since September, the company is now working with the Bollag Guggenheim Fashion Group, Rich & Royal announced on Thursday. The Swiss sales specialist has more than 70 years of experience and works with brands such as Closed, Drykorn and Guess. Until September, the group was still active as a distribution partner for the Stephanskirchen clothing supplier Marc O’Polo, which has now taken over control of the business in Switzerland.

“We have no less ambition than to follow in Marc O’Polo’s footsteps,” said Patrick Stupp, Managing Director of Rich & Royal. “We see this partnership as a catalyst on our way to developing Rich & Royal into one of the most successful ‘Modern Women Premium’ brands in Switzerland.”

Pre-sales for the first autumn/winter collections are now running for the first time via Bollag Guggenheim.

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