Apple is considering developing a range of new wearable devices, including a fitness ring, smart glasses and even AirPods with built-in cameras. These potential innovations are in focus to expand one of the tech giant’s most important business areas and strengthen its position in the wearable technology market.
• Wearable devices as a revenue driver
• Smart glasses as part of an immersive AR experience
• Wearables to strengthen market position
Wearables increase customer loyalty
Wearable devices offer Apple the opportunity to reach new customer groups, increase growth and further bind users to the Apple ecosystem. Given this potential, Apple seems eager to continue expanding its offering in this area, perhaps even beyond the recent launch of the Vision Pro headset. Additional concepts would further strengthen Apple’s existing wearable technology business, which includes the Apple Watch and AirPods. This division has become a significant source of sales for the company in recent years and now accounts for around 10 percent of total sales, according to the tech giant’s balance sheet.
Fitness rings, glasses and AirPods with cameras
Given the importance of the product division to the company, it is unsurprising that Apple is looking to expand its offerings in this segment. As part of a Bloomberg column, the tech reporter took a look at potential new Apple devices in the wearables product category. As a result, Apple’s offering could be expanded in the future to include fitness rings, glasses and AirPods with an integrated camera.
The idea of a fitness ring was first introduced by Apple’s industrial design team a few years ago. This ring should offer similar health tracking features to the popular Apple Watch, but in a more compact and discreet format. On the other hand, engineers at Apple have recently discussed the possibility of developing smart glasses similar to products from other tech companies such as Meta and Amazon. These glasses could not only provide audio capabilities, but also use artificial intelligence and cameras to recognize and interpret the world around the user. This could also serve as an interim step towards Apple’s long-term goal of developing true augmented reality glasses that offer wearers an immersive AR experience, as Mark Gurman classifies the potential innovations.
While the fitness ring is currently still in the concept phase and no active development is taking place, according to Mark Gurman, the smart glasses are in an early stage of development within Apple’s hardware engineering department. The company is also considering integrating cameras into its popular AirPods to make them even more versatile and intelligent.
Need for innovation
While there’s no guarantee these products will ever come to market, Apple is under increasing pressure to push forward with new innovations, especially as overall sales continue to stagnate and wearable technology declines. As the company’s annual report shows, sales of approximately $12 billion were generated in the wearables product group in the fourth quarter of 2023. This represents a decline in sales of approximately $1.5 billion compared to the same period last year. By introducing more affordable wearable options such as a fitness ring, smart glasses or improved AirPods, Apple could strengthen its position in the market while opening up new market segments.
Editorial team finanzen.net
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