HanesBrands has appointed Vanessa LeFebvre to the role of President, Global Activewear.
In this position, she will drive the Champion brand forward and focus on innovations, key markets and new channels, the US apparel group announced on Thursday. She has “extensive experience in activewear, merchandising, e-commerce and retail”.
LeFebvre joins HanesBrands from Adidas. Most recently, as Senior Vice President Commercial in North America, she was responsible for e-commerce, retail and wholesale at the Herzogenaurach sports article company.
“I am delighted that Vanessa will join our excellent leadership team as we continue to execute on our Full Potential Plan,” said HanesBrands CEO Steve Bratspies. build on the strong momentum of Champion and achieve long-term global growth.”