The future of music streaming belongs to high-fidelity sound. That has been clear for a number of years. While some streamers have already started to offer their music selection in the highest possible sound quality, Spotify has so far consistently refused.
A few months ago, however, Spotify CEO Daniel Ek spoke about the future of his streaming service, saying, among other things: “I think we’re ready to raise the prices, I think we have the ability to do that. But he also indicated that some negotiations with the music industry would still be necessary.
It is still unclear whether these have already been concluded, but the business portal “Bloomberg” reported on Tuesday (June 20) that Spotify could now prepare a new subscription model. According to Spotify stakeholders, the Swedish company is preparing a new, more expensive subscription option called “Supremium”.
It’s said to be the most expensive subscription Spotify would then have on offer, and will reportedly include hi-fi audio. This new option is expected to roll out to non-US markets this year before American users get access. Nothing is known about a date for an introduction in Europe or Germany.
No comment from Spotify
So far, Spotify has not wanted to comment on the allegedly planned project. The streaming group commented on inquiries via its press office with indications that it would not comment on speculation about possible new functions.
However, the plans for a high-fidelity option are not entirely new. Spotify announced in 2021 that it would soon be offering music in the highest possible audio quality. However, the company recently pointed out that the market for the introduction of such a streaming model had recently changed. It is an open secret that Spotify primarily relies on a growth strategy for its customers, which is why a lot of money has recently been invested in the booming podcast sector.
In this context, it remains unclear how much the offer would actually be used, i.e. how many people are willing to pay more for more quality. In addition, it is expected that there will be tough negotiations with the music industry on how future remuneration will be regulated.