• According to media reports, Netflix is planning to launch a new advertising-financed subscription on November 1, 2022
• Advertisements should be shown while watching series and before playing films
• Advertising for crypto, politics, gambling and children is prohibited on the streaming platform
New Netflix savings subscription with advertising is to come
As the website The Sydney Morning Herald reports, the US streaming giant Netflix is said to be working on the introduction of a new subscription. As a kind of savings variant, this should only cost around eight US dollars. In return, however, users would also have to live with advertising on the platform. The previously available subscriptions, on the other hand, remained ad-free. According to The Sydney Morning Herald, information about Netflix’s plans comes from local sources who know that the streaming service has started talking to advertisers about a plan. The talks are said to have revolved around the switching of advertising that cannot be skipped. According to the news site, Netflix is trying to boost its sales again with the new offer. The company’s growth has slowed recently.
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No Crypto and Gambling Ads on Netflix
Regarding the advertising content that will be shown on the platform as part of the new saver subscription, Netflix is said to have very clear ideas about what is appropriate and what is inappropriate. For example, according to local sources The Sydney Morning Herald, the company made a conscious decision not to advertise politics, gambling and crypto. Products for children should also not be allowed to be advertised. Further bans or restrictions on medicines are currently being discussed. According to BTC-Echo, Netflix is not the only company to ban crypto advertising. Only recently a deal between the UEFA Champions League and Crypto.com worth 495 million US dollars collapsed. As the website PCGH reports, Facebook also banned advertising for crypto products on the social network back in 2018 to protect its users from scams. In the meantime, advertisements with restrictions are possible again. According to BTC-Echo, the image of the sector has also apparently deteriorated with the negative turnaround on the market. While the crypto advertising deals used to be highly lucrative and, for example, Coinbase, Crypto.com and FTX paid a total of 6.5 million US dollars for advertising during the halftime break of the Superbowl, these names are apparently no longer so popular today.
New Netflix subscription should be available from November 2022
According to Variety, the planned subscription plan was originally scheduled for release in early 2023. At least that’s what Netflix told its investors. However, the company is now aiming for an introduction by November 1, 2022. According to Variety, Netflix wants to anticipate Disney + with this step. The competitor announced that it also wanted to publish a kind of savings subscription on December 8, 2022. With the launch of the offer in November, Netflix can be the first to enter the race for new subscribers. However, this has not yet been officially confirmed by Netflix. “We are in the early stages of deciding how to introduce a lower-cost, ad-supported tier and no decisions have been made,” Variety quoted a company official as saying.
The savings subscription is expected to be available in the USA, Canada, Great Britain, France and Germany, so that those interested in this country will also have the opportunity to complete it. According to Variety, four minutes of advertising should be shown every hour when watching series. In the case of films, on the other hand, you plan in advance to play ads.
Nicolas Flohr / Editor finanzen.net
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