French sporting goods retailer Decathlon has appointed Raphaël Goumain to the role of Chief Marketing Officer (CMO). The new head of marketing has already been in office for four weeks, as Goumain himself stated on his profile on the career network Linkedin last week.
“For those who know me: I have loved sports since I was a child and practiced them intensively,” said Goumain in his Linkedin post. “On this journey, Decathlon was and is the most reliable companion I could have wished for. So when the opportunity arose to join this extraordinary company – and more importantly, the incredible people who work there – I didn’t hesitate.”
The designated head of marketing comes from Google, where he worked in various positions for over 14 years. Since 2015, he has been responsible for marketing at Google France and has also served as a board member for the company.