In a current collaboration between Adidas and the animation developer Adult Swim, which belongs to the US media group WarnerMedia, the soccer shoe “Speedportal” by the sports goods manufacturer from Herzogenaurach can be seen in a short clip of the animated series Rick and Morty. The cooperation was presented on Tuesday, announced Adidas
Morty, who goes on various intergalactic adventures with his grandfather and inventor Rick – in which they travel through green portals in different dimensions – becomes a soccer player in the 1.5 minute video and kicks in a match in the “Adidas x Speedportal” soccer shoes. Also present are the football professionals Mohamed Salah, who plays for Liverpool FC, and Vivianne Miedema, who is currently traveling with the Dutch national team at the European Championship.
“At X Speedportal we listened to what some of the fastest players in the world expect from their shoe. That’s why it was so important to create a shoe that not only supports explosive movements, but also allows players to get into a flow state where they move quickly and autonomously,” said Franziska Aurnhammer, Senior Product Manager at Adidas. “The result is a shoe that delivers multidimensional speed for the world’s fastest players.”
With the cooperation, the animated series advertises the new model, which is available in different versions for 250 to 280 euros.
You can watch the whole clip here:
Video: Adult Swim via YouTube